Manhood, as opposed to being a boy in the 'hood.
I submit "urban youth" (the visual identity in the video):
...is a euphemism for teenage boys living in a matriarchal society-- and if so, who is defining "being a man": for them? Their mothers, their female teachers, or other teenage boys?
I had a father. I know what a man is, what a man does-- and it compares poorly with what mothers, female teachers, and teenage boys claim a man to be.